S Mark Murray News Today

Carolina, and theyre going to be very substantial. and i think theyre very well done. ive seen the first two or three of them. were very proud of them. were going to be talking about a lot of things including the border, including trade, including isis and security for the country. you got to understand, im $35 million under budget. i thought i would have spent $35 million on ads. i spent nothing. >> nbc news senior political editor mark murray joins us live from washington. mark, this ad blitz ...

Runner as he promises to launch a massive ad blitz in several key battle ground states. well also see him in an hour as he holds the latest rally in hilton head, south carolina. nbcs senior political editor mark murray joins us now. this ad blitz that we are hearing from donald trump, he is talking about it in ways where he thinks its going to make a big difference. will it? >> you know, richard, i dont know if its going to make a huge, huge difference. i think what is extraordinary is that dona...

About tv ads and radio ads and more about calling in to news programs and getting a lot of that earned media. >> mark, as weve been watching him, the master of the one to one communication. he puts out those tweets at all hours of the day. people listen. he does it in way thats have not been done before. when he does these ads, does he start to look too establishment though? might this hurt him? he starts to look like the other -- like the competition that hes trying to say hes so different from...