Page 6 - Sam Born News Today

By mechanizing and greatly expanding production, he made the gooey yellow chicks an Easter favorite and a pop-culture phenomenon.

Ira “Bob” Born, a candy company executive known as the “Father of Peeps” for mechanizing the process to make the marshmallow chicks, has died. He was 98. Borns father, Sam

/PRNewswire/ -- Whether heading out to a theater or snuggling up on the couch at home, no movie night is complete without a variety of sweet and savory snacks....

Ira "Bob" Born, son of the founder of Just Born Quality Confections, the producer of Peeps, died Sunday at 98.

Ben Hasty/MediaNews Group/Reading Eagle via Getty Images(NEW YORK) -- Ira "Bob" Born, known lovingly as the "Father of Peeps," the famed marshmallow candies, has died at 98. Just Born Quality Confections announced Wednesday that Born, who was the son ...

(NEW YORK) -- Ira "Bob" Born, known lovingly as the "Father of Peeps," the famed marshmallow candies, has died at 98. Just Born Quality Confections announced We

Ben Hasty/MediaNews Group/Reading Eagle via Getty Images(NEW YORK) -- Ira "Bob" Born, known lovingly as the "Father of Peeps," the famed marshmallow candies,

The family business behind a staple of Easter baskets was founded by a onetime rabbinical student from Berdichev, Ukraine.

Born, a candy company executive known as the "Father of Peeps" for mechanizing the process to make marshmallow chicks, has died. He was 98.

Ira “Bob” Born, a candy company executive known as the “Father of Peeps” for mechanizing the process to make the marshmallow chicks, has died