Page 7 - Sam Born News Today

Ira "Bob" Born, a candy company executive known as the "Father of Peeps" for mechanizing the process to make marshmallow chicks, has died. He was 98.

Ira "Bob" Born developed a machine to make the marshmallow chicks in just six minutes, down from 27 hours previously.

Bob Born earned his nickname for mechanizing the process to make Peeps, speeding up the process from 27 hours to less than six minutes.

Ira “Bob” Born, a candy company executive known as the “Father of Peeps” for mechanizing the process to make the marshmallow chicks, has died

Ira "Bob" Born, 98, of Bethlehem, Pennsylvania, who led Just Born Quality Confections for much of his adult life and mechanized the "Peeps" manufacturing process, died Sunday.

Lehigh Valley business icon, Just Born candymaker Ira 'Bob' Born, has died.

Bob Born, father of PEEPS® dies at 98, according to the candy production company, Just Born Quality Confections.

The candy company executive figured out a way to reduce the manufacturing time of the iconic Easter candies from 27 hours to six minutes.

For more than 30 years, Bob Born was president of Just Born Quality Confections — which makes Peeps, Hot Tamales Mike and Ike fruit chews and Goldenberg’s...

Ira “Bob” Born, a candy company executive known as the “Father of Peeps” for mechanizing the process to ...