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Australian Red Cross Lifeblood unveils 'We're The Lifeblood of Australia' platform via Leo Burnett

In Australia, a new blood donor is needed every four minutes and one blood donation is needed every 18 seconds. To encourage the country to get behind giving blood, Leo Burnett has created ‘We’re The Lifeblood of Australia’, a new platform that aims to motivate people to become blood donors.

Lifeblood invites us to be the Lifeblood of Australia via Leo Burnett

Pulitzer Prize Dis-Honors: Biden's Fossil, Brady's Ball, and Steven Seagal

Our weekly recognition of less-than-meritorious excellence in journalism is worthy of Pulitzer Prize consideration.

MY STORY | Chasing bubbles as a toddler left me with a traumatic brain injury

One minute he was chasing after bubbles across the street and the next he was hit by a car.

A bloody good message from Lifeblood | Marketing Magazine

Leo Burnett and CHEP Media encourage Aussies to give blood. Lifeblood’s latest campaign ‘Bloody Oath’ targets Australians and grow its donor panel in 2022.

Lifeblood takes a 'Bloody Oath' in first work with Leo Burnett

Lifeblood launches new 'Bloody Oath' campaign via Leo Burnett Australia and CHEP Media – Campaign Brief

To motivate more people to become blood donors, Australian Red Cross Lifeblood has created the ‘Bloody Oath’, a new campaign via Leo Burnett and CHEP Media, that aims to help the organisation as it prepares to significantly grow its donor panel in 2022.

'Boy Done Good' Christmas Guide - what girlfriends want this festive season

Give these South Jersey gifts for holidays and supply chain woes

Did you know salt water taffy was created in Atlantic City? That s just one local gift idea worth exploring this holiday season

Give these South Jersey gifts for holidays and supply chain woes

Did you know salt water taffy was created in Atlantic City? That s just one local gift idea worth exploring this holiday season