Sameer Wanchoo News Today

Zenith won this business in a multi-agency pitch process which began in February this year and saw leading groups participate.

The incumbent agencies on the account are Wavemaker India and Logicserve Digital

Account won post a multi-agency pitch

Consumer goods company Eureka Forbes has appointed Zenith India, the ROI agency of Publicis Groupe as its media AOR (agency of records). Zenith won this business in a competitive and comprehensive multi-agency pitch process which began in February this year and saw leading groups participate.

The evolving face of brand safety in a complex digital ecosystem

Amid virtual applause and cheer, winners of the 5th edition of MOBEXX 2021 Awards were announced this evening (November30, 2021). The MOBEXX Awards are designed to recognise and celebrate excellence in Mobile Marketing & Advertising. The Awards seek

The brand re-haul comprised multiple teams from Eureka Forbes, Aquaguard and other agency partners. Bombay Design Centre helped the new visual identity come alive for both iconic brands

linkedin After recently unveiling a new visual identity, Eureka Forbes has now rolled out a fresh look for its flagship water purifier brand, Aquaguard. With this, the three-decade-old brand aims to carve a niche into new-age consumers’ lives and households. The brand rehaul comprised multiple teams from Eureka Forbes, Aquaguard, Bombay Design Centre, and other agency partners.   Bombay Design Centre leveraged consumers’ age-old association with Aquaguard and drinking wa...