Samir Datar News Today

SOUNDING BOARD: Independent advertising agency Bang in the Middle recently accused Medanta of idea theft, sparking a renewed debate over the rights and wrongs in client-agency relationships. Campaign speaks to industry experts on whether the agency's decision to pursue legal action is justified.

EXCLUSIVE: Both accounts are being handled by the agency's Delhi office

Cornitos' Wild and Uncooperative Chimp, Corny, takes center stage in a new campaign.

Best Media Info: Becoming India’s first homegrown ad agency to go public, its IPO got oversubscribed by 147.61 times, leading to a subscription worth Rs 4,104.67 crore| Advertising News

Cornitos onboards Crayons Advertising as its integrated comm partner

Best Media Info: The healthy snacking brand started its operations in 2009 with Nachos, and has since expanded its product portfolio to include crisps, veggie nachos, taco shells, dips, Mexican delights, and more| Advertising News

There will never be initials behind the Crayons name as the agency aims to double down on this campaign.

Adland: A novel idea. Thought-provoking. Circumspect Timing. A decade too late.

Crayons appoints Manoj Jacob

Jacob joins Crayons from BBDO Bengaluru