50-60% of the category’s (Cola) overall spendings are utilised during the summer period. BestMediaInfo.com speaks to experts to understand whether using A-level celebrities is still the only way the cola category can advertise
Will Sustainability be the keyword for brands in the years to come? bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.
Ronaldo s snub to Coke: Is it time for brands to rethink their collaboration strategies? bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.
How brand communication has evolved in the second Covid wave
Last year, we saw brands spreading awareness about the virus and the importance of following SOPs. This year, along with advertising, brands are on the ground to do their bit to deal with the grim situation Mumbai, May 19, 2021
As the second wave of the Covid pandemic continues to disrupt the country and affect the larger population in a much more personal way this year, brands have also evolved their communication compared to last year, when the virus first made inroads in India.
Rising Star Awards 2021 Entry Deadline - Monday, May 31, 2021 -