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Salla Mayor Erkki Parkkinen told Finnish media that the campaign aims to draw attention to the consequences of climate change.

Lapland town goes viral with Summer Olympics bid to raise climate awareness 1 minute read Helsinki, Feb 14 (efe-epa).- The remote town of Salla in Finland’s northernmost Lapland region has gone viral with a fake bid to host the 2032 Summer Olympic Games, a comical gag with a serious message on the perils of the climate crisis. The video campaign titled “Save Salva. Save the Planet” has garnered over 250 million views since its launch at the end of last month, according to promoters. It ...

Arctic town's Olympic bid highlights race to save planet

The remote Finnish town of Salla launched what appears to be an optimistic campaign to be the home of the Summer 2032 Olympics. Although, looking deeper, it’s actually a warning of what climate change could bring to the snowy wilderness.Located in Lapland, Finland’s Arctic region, Salla stands to see its natural ecosystems melt as global temperatures rise with increasing

Warming Trends: Airports Underwater, David Pogue’s New Book and a Summer Olympic Bid by the Coldest Place in Finland A column highlighting climate-related studies, innovations, books, cultural events and other developments from the global warming frontier. January 30, 2021 The municipality of Salla in northern Finland created a fictional bid to host the 2032 Summer Olympics to bring attention to climate change. Photo Courtesy of the Save Salla campaign Related The 2032 Summer Olympics in an A...

A tiny town in Finland’s Arctic Lapland region is bidding to host the 2032 Summer Olympics, in a tongue-in-cheek awareness-building campaign with serious undertones to draw attention to the effects of global warming. Salla, the self-proclaimed coldest place in Lapland located just north of the Arctic Circle, launched the international “Salla 2032 Summer Games Candidate City” campaign this week complete with a news conference and a promotional video on YouTube. In the video, residents of S...

Salla in Finnish Lapland has launched a bid to host the 2032 Summer Olympic games. It isn’t the first place you might expect to host the summer games - temperatures regularly drop to -50 degrees celsius and it’s dubbed Finland’s coldest town. But those behind the idea say this is not a celebratory occasion. The town is making the “crazy bid” to spread a serious message about the effects of climate change. The Fridays for Future, the youth-led environmental movement set up by Greta Th...

Finnish Arctic town bids for 2032 Olympics in climate move By JARI TANNERJanuary 28, 2021 GMT HELSINKI (AP) — A tiny town in Finland’s Arctic Lapland region is bidding to host the 2032 Summer Olympics, in a tongue-in-cheek awareness-building campaign with serious undertones to draw attention to the effects of global warming. Salla, the self-proclaimed coldest place in Lapland located just north of the Arctic Circle, launched the international “Salla 2032 Summer Games Candidate City” cam...

Wednesday, 27 January 2021 Salla, which claims to be the coldest town in Finland, has launched a parody bid to host the 2032 Summer Olympics, as part of efforts to raise awareness of global warming. The town, where temperatures regularly fall to around -50 degrees Celsius (-58 degrees Fahrenheit) says it is making the "crazy bid" as it wants to spread the "serious message" about the consequences of global warming. On its website Save Salla, it says: "We have created this bid to raise attention...