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it showed that people were 80% more likely to buy the shoes placed in a floral scented space. scent air provides fragrances and delivery systems to thousands of clients. based in charlotte, nrk north carolina it was by a disney engineer. >> trying to figure out who might want it was a challenge because it didn't exist. we invested in sales people. it was about going out and introducing the concept to the customers, talking about what a scent marketing program might be like. we ask people to discovery the power of scent. >> when the hospitality industry got on board it was a game changer for scent air.
PeopleFragrancesSpaceShoesScent-airFloral-scented80North-carolinaClientsDelivery-systemsCharlotteNrkfrom sports stadiums and dentalal offices to fashion shows and gyms, scentair provides fragrances and delivery systems to thousands of clients. delivering more than 5 billion scent impressions a year. based in charlotte, north carolina, the company's roots date back to the early 90s. started by a former disney imagineeer who had been experimenting with scenting at the theme park's different attractions. >> the idea was to go scent the world, trying on to figure out who might want this product at the beginning was a challenge because this industry didn't exist. we invested in salespeople and it was really about going out and actually introducing the concept to customers, to talking about what a scent marketing program might look, feel like. this is our v-bubblew. we ask people to discover the power of scent. when the haas pill at that time industry going on board, it was a game changer. >> they believe in creating wonderful experiences for their guests. >> the company developed
FragrancesClientsFashion-showsDelivery-systemsGymsScent-airSports-stadiumsCharlotteNorth-carolina5-billionThe-companyScentbuy the shoes in the floral scented space versus the unscented one. from dental offices to fashion shows and g gyms, scent air delivers fragrances to thousands of clients, delivering more than 5 billion scent impressions a year. based in charlotte, north carolina, the company's roots date back to the early '90s. started by a former disney imagine nee nooer. >> the idea was to skept the world, trying to figure out who might want the product in the beginning was a challenge. this industry didn't exist. we invested in salespeople. it was about going out to introducing the consent to people, talking about what a scent marketing product might work like. >> when the hospitality industry got on board, it was a game changer for scent air. >> they really believe in creating a wonderful experience for their guests. >> the company developed this
FragrancesThousandsScent-airSpaceFashion-showsDental-officesShoesClientsG-gymsUnscented-one5-billionOnescents are being intentionally created and delivered in hopes of enhancing the customer's smers. >> our sense of smell is the most powerful of our five senses in terms of emotion. >> ed burke is the vice president of customer strategy and communications a scent air. scent air was one of the first companies to figure out that the use of strategically placed scent could influence customer's behavior. >> we've been talking about it for more than 100 years. it can transport us to a different time and place. >> being able to trigger memories through the use of scent has had powerful results. a famous study was done in the '90s with the same pair of nike shoes placed in two rooms. people were 84% more likely to
ScentsCustomerSmellEmotionTermsSenseSensesHopesEsmersFiveCompaniesUse