Seeing through touch
‘Only a handful of beauty brands have invested in packaging that’s accessible for the visually impaired,’ according to Vogue Business. One brand that invested early on is L’Occitane. As Vogue Business detailed, the founder of L’Occitane noticed a blind customer in a store feeling the bottles in an attempt to get familiar with the product in the 1990s. As a result, the company
United Kingdom United States Vicki Strull Scott Scheib Erin Dickman Royal National Institute Of Blind People
Source: labelsandlabeling.com