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And again. i could not escape it. >> you remember the campaign, thats -- if you say the 2012 campaign, it is very likely to get someone singing an off-key version of "america the beautiful." >> what we tried to use to the advantage is mitt romneys not somebody you can identify with and the heart of the ad is nobody watching that ad has, you know, accounts in the kcaymans and seemed they could not identify with and their point. >> stephanie, the negative ad with a light touch. >> right. >> you kn...