Southwest Airlines And GSD&M On Their 42-year Partnership: "It's A Lot Like A Marriage"
Welcome back to Convene. Challenge. Change., an editorial partnership between The Drum and the 4A's where we explore the foundations of successful partnerships between brands and agencies. In this installment, we take a look at the history between Southwest Airlines and GSD&M, and the secret sauce behind that partnership's longevity.
United States Marla Kaplowitz Media Agency Briefing Southwest Airlines Both Southwest Convene Challenge Change
Source: thedrum.com