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Desserts for every demographic
Sweet good brands can keep consumers coming back by leaning into emerging demographic trends, launching products that appeal to the priorities of different age groups.
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Small sizes winning big for desserts
Smaller desserts are satisfying a number of consumer needs.
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Consumers embracing "newstalgic" sweet goods
Brands are finding ways to elevate classic offerings and tried-and-true flavors.
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Demand for sweet goods strong amid inflation
While inflation is draining consumers’ dessert dollars, they aren’t giving up their beloved sweet goods any time soon.
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