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Desserts for every demographic

Sweet good brands can keep consumers coming back by leaning into emerging demographic trends, launching products that appeal to the priorities of different age groups.

Melissa altobelliPaul stippichOtis spunkmeyerSeb siethoffLos angeles based aspire bakeriesRubicon bakersSpire bakeries 107977

Consumers embracing newstalgic sweet goods

Brands are finding ways to elevate classic offerings and tried-and-true flavors.

Otis spunkmeyerPaul stippichMelissa altobelliSeb siethoffLos angeles based aspire bakeriesSpire bakeries 107977

Old favorites and new flavors popular with cookie lovers

While chocolate and vanilla never go out of style, consumers are showing a willingness to try new things.

United statesOtis spunkmeyerKara jaggersJulien suignardSally lyons wyattPaul stippichLynn dornblaserLos angeles based aspire bakeriesBrioche pasquierSalted caramelFig poppy seedSpire bakeries 107977

Flavor, variety and value keys to cookie category growth

Total cookie sales topped $9.6 billion during the 52-week period ending July 16.

United statesJulien suignardLynn dornblaserPaul stippichKara jaggersOtis spunkmeyerJess tranSally lyons wyattLyons wyattJonna parkerKristine tranMarka clouseInternational dairy deli bakery associationCampbell soup coLos angeles based aspire bakeriesBrioche pasquier

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