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Desserts for every demographic

Sweet good brands can keep consumers coming back by leaning into emerging demographic trends, launching products that appeal to the priorities of different age groups.

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Consumers embracing "newstalgic" sweet goods

Brands are finding ways to elevate classic offerings and tried-and-true flavors.

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Old favorites and new flavors popular with cookie lovers

While chocolate and vanilla never go out of style, consumers are showing a willingness to try new things.

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Flavor, variety and value keys to cookie category growth

Total cookie sales topped $9.6 billion during the 52-week period ending July 16.

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