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The new vertical aims to cater to rising international interest in the sport.

Earlier this year, The New York Times plunked down big bucks on money-losing sports media outlet The Athletic. Now, like some of the teams profiled...

The New York Times bought The Athletic for $550 million in January and is looking for a return on its hefty investment.

The Athletic on Monday launched advertising on its site and app, the next step in parent New York Times' (NYT) move to expand its global ad business."This launch signifies the next step...

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Marketing tech execs predict the biggest trends in the space for the coming year

9 martech predictions for 2022. From PR Week

To get a sense of what's to come and what marketers are thinking about for the last gasp of 2021, Digiday asked agency execs and marketers to detail what they believe the marketing hot topics like the metaverse, privacy, CTV, return of travel and more, will be in the coming weeks.

By Sam Bradley-23 February 2021 08:30am We asked the industry what they’re doing to tackle gender stereotypes Each week, we ask readers of The Drum, from brands, agencies and everything in between, for their advice on real problems facing today’s marketing practitioners. This week, we’re looking at gender stereotypes in advertising. While we’ve heard a lot about attempts by advertisers to abandon the use of gender stereotypes entirely, such as the Unstereotype Alliance, ...