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Everything to Know About New Menswear Rental Services

Share this article In August last year, Selfridges launched its new sustainability-focused Project Earth initiative. The launch, which included a range of new pieces from sustainable brands, featured the eye-catching announcement of a permanent space for the fashion rental platform HURR. It was a mainstream crossover moment for HURR and the wider fashion rental industry. The idea underpinning the model is simple: the customer pays a relatively small amount to โ€˜rentโ€™ a garment for a weekend,...
Natalia Pawlak James Martin Sacha Newall Project Earth Rent The Runway Second Outing

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