(1)
In a continually growing global economy with the advent of widespread digitization, the healthcare industry has been pushed to keep advancing and innovating. The creation of the online healthcare market is an example of the constant need for adaptation and growth in the healthcare industry. However, as the online healthcare market continues to grow, companies struggle to maintain market share and stay ahead of competitors. To succeed in this rapidly evolving market, companies need a comprehensive understanding of their consumers needs and wants and require well-informed marketing strategies. How can online healthcare service providers gain both? With Infiniti s customer segmentation solutions, companies can categorize their consumers based on various factors, identify their varying demands, and develop targeted marketing initiatives.