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How brands are making the most out of their customer's journey through retail media advertising: Best Media Info

Best Media Info: With the incremental growth in the ad volumes for retail media advertising, there has been a spurt in the ad spends of brands on e-commerce platforms owing to the easy availability of concrete data an| Advertising News
Shanu Jain Rajat Khullar Anshita Mehrotra Kartik Khanna Labs Zoo Media Group Bestmediainfo Bureau

TV Ad volumes of real estate sector rose by 68% in January-May'22: TAM AdEx report

Mumbai: Ad volumes of real estate category on television rose by 68 per cent during January-May'22 over January-May’20, while the growth was 42 per cent more than the corresponding period last year. According to a TAM AdEx cross media report on the real estates sector, advertising volumes for the category saw an increase of 2.8 times on radio during the period as compared to
Subha Gruha Projects Kedia Real Estate Skandhanshi Infra Projects India Ross Media Report Real Estates Sector Send Volume

October records highest TV ad-volume in 2021

Mumbai: Riding high on the festivals and sports events, the total ad volume on Television was recorded to be the highest in October, according to the data released by Broadcast Audience Research Council (Barc), here on Tuesday. The total Ad Volumes for the month of October 2021 stood at 178 mn seconds, highest for the year. According to the data, the volume is 11 per cent
Aaditya Pathak Audience Research Council Barc Broadcast Audience Research Council Barc India Personal Accessories Building Equipment

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