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Kelsey Lee-Barber versus little brother in latest Australian Beef campaign via The Monkeys

June 7 2021, 9:13 am | BY Ricki Green | 4 Comments Today Australian Beef launches a new winter campaign via The Monkeys part of Accenture Interactive, with reigning world champion Javelin thrower, Kelsey Lee-Barber, by highlighting that beef is packed with protein and makes the greatest healthy meals, not only for athletes, but for everyday Aussies too.   The new TVC, directed by Trevor Clarence, imagines Olympian, Kelsey Lee-Barber and her younger brother Greg in an epic battle for the last piece of beef at the family dinner table. Is it a lifetime of training, years of hard work and sacrifice, all leading up to a medal shot at the Olympic Games? Or is it finally smashing your personal best at the local games arcade? In the ad we see that whatever your personal greatness, you can help feed it from the natural source of iron, protein and nutrients packed into delicious Aussie beef.

B2B Partnerships: How can Brands Work Together to Drive Mutual Growth? - PI LIVE Global Masterclass Learnings

In case you were unable to make the session, or you’re just curious to learn more about successful brand collaborations, today we are providing a roundup of the masterclass. Nic Yates, Performance Account Director and Anthony Bingham, Senior Affiliate and Partnership Manager at Silverbean hosted the masterclass. The hosts were joined by a panel of experts including James Cristal, Senior Partnerships Manager at Motorway and Rob Hanlon, Global Partnerships Director at Readly, who shared their expertise and the benefits they’re reaping from b2b partnerships. The session, which reached full capacity, focused on educating the audience and providing advice. We will dive into some of the points now, which will hopefully let you gain some understanding of the main points which were discussed…

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