Sensa On News Today

Resolution you made to lose weight. if it sounds too good to be true -- >> without dieting, sprinkle sensa on. eat all the foods you love and watch the pounds come off. >> reporter: sensa markets a power to enhance the smell and taste of food which the company says makes you feel full faster. $59 for a months supply. >> i may not have gone to a fancy ivy league school but i sure understand that is good old-fashioned horse manure. >> senator mccaskill is launching an investigation into that. sens...

>> reporter: senator claire mccaskill is launches a campaign into those ads asking those to flag potential scams. sensa is one of four supplement dietmakers the ftc charged with deceptive advertising saying theres no proof those products work. other target, hcg diet correct, distributors of hormone drops placed under your tongue, the company says, youll lose weight fast. lean spa, a company the ftc shut down for using fake websites to market colin cleansing and diet products. and the popular bea...

>> i was alarmed thinking that teenagers and eastern children were taking those potentially dangerous supplements. >> reporter: with the wait los industry exploding in america, snaft mccaskill warns going after those four companies is like plays the game wack a mole. >> there are many companies doing this. with one that is found, another one will pop up. >> reporter: the ftc says those companies will each have to conduct at least two legitimate clinical tests for their products to prove they wor...

Cracking down on companies it says are making false claims about their weight-loss products. tracking what the ftc calls "operation failed resolution." brian? >> reporter: christine, the federal trade commission says four companies sold weight-loss powders creams and other products that dont work and the ftc says those companies were shameless and deceptive in their ad campaigns. >> its called sensa. >> reporter: and it seems enticing for that new years resolution you might have made to lose wei...

You should see whats on it so you know what the boss is going see. coming up -- >> sprinkle sensa on. eat all the food you love and wauchb watch the pounds come off. >> sounds great. the federal trade commission says it doesnt work and its not the only product the ftc is going after. talking about "operation failed resolution" right after this. [ chainsaw whirring ] humans -- sometimes life trips us up. sometimes we trip ourselves up. and although the mistakes may seem to just keep coming at y...

Red if youre one of the millions of people whos resolved to lose weight this year you should know about this. the federal trade commission has charged four companies with deceptive advertising related to their weight loss products. just how bold are some of the claims? one commercial for a product called sensa tells viewers to quote, simply sprinkle sensa on, eat all the foods you love and watch the pounds come off. a lot of people apparently followed this plan. documents show sensa raked in $...

Miracle weight loss products mls of americans see on tv and invest in to slim down may not be living up to all the hype. now the federal government is stepping in and cracking down. lets bring in bryan todd. hes got the details. what do you know? >> wolf, the federal trade commission says four companies sold weight loss powders, creams and other products that just dont work. the ftc says those companies were shameless and deceptive in their ad campaigns. >> its called sensa. >> reporter: and it ...