Seth Helmly News Today

Saba Rahimian and Seth Helmly opened Joon Market back in December 2020. Rahimian recently wrote a piece about the experience in Eater.

Have you ever thought about what flour tastes like? Probably not. Most of us are use to all-purpose flour. See what this flour guru says.

Winter reminds us of comfort food and all things warm. See what some local restaurants are serving for comfort and nostalgic dishes.

Joon Market, a hip little lunch and dinner spot in East Sac, is closing after little more than a year in business.

Saba Rahimian and Seth Helmly Though it’s been devastating to the restaurant industry, the pandemic has also delivered some delightful surprises. All during this difficult year, new businesses have popped up (and old ones have revamped themselves), proof of the ability of entrepreneurs to invent new and imaginative ways to feed us. Take Joon Market in East Sacramento. A pair of 31-year-olds—Saba Rahimian and Seth Helmly—opened the small, mostly takeout eatery late last year, while the pan...