Shift Digital News Today

/PRNewswire/ -- Hearing "Ive got good news, and Ive got some bad news" never puts one at ease, yet it summarizes the cyclical nature of the automotive...

In March, I wrote: Generative AI is rapidly becoming an asset in the hospitality industry. It can quickly help improve efficiency, identify customer trends and preferences, and create an even more personalized experience for guests. To get the full benefit of the new technology, however, hotel companies will need to spend time and money to rethink their business processes and invest in technology solutions. 

Article - Demystifying AI: HSMAIs Curate Preview - By Robert A. Gilbert - AI continues to be an opportunity and a bit of an enigma. On November 7th in Long Beach, we’ll give our organizational members an opportunity to take a deep dive into Demystifying AI at HSMAI’s Curate.

A new study shows, with more customers looking online for their next car buying experience, how even a few words online can decide the fate of a sale for car dealers.Shift Digital's Winning Strategies for Converting Shoppers to Buyers, states that a car dealer's website shouldn't list more than 4 Call-to-Action (CTA) on their webpage, which shows the vehicle details.

A new study suggests dealers avoid using overly forceful language on their websites and ensure they are optimized for smartphone users

Collaboration all comes down to the manufacturer, says

/PRNewswire/ -- Car buying has become a version of online dating as customers are swiping through a series of prospective dealers. The goal is a long-term...

The Michigan State University board of trustees on Tuesday announced the search committee that will be responsible for naming the university's next president. MSU Trustee Dennis Denno is chairperson of the committee and Trustee Brianna Scott is vice chair, according to a news release, while…

Michigan State University alumni, professors, students and administrators make up the search committee for the school’s next president.

The university said the Board of Trustees is leading the search with Dennis Denno as chair and Brianna Scott as vice-chair.