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Offline smartphone sales surge in March quarter as buyers seek premium feel, ET Telecom

Smartphone Sales: Rising offline sales come amid strong demand for premium handsets where the touch-and-feel experience is crucial for customers before purchasing, say experts. Offline stores are also offering a bouquet of financing options such as no-cost monthly instalments, paper-based financing, and GST credit, along with some headroom for negotiation in the final price.

Premium Handsets: Offline smartphone sales surge in March quarter as buyers seek premium feel, ET Retail

Rising offline sales come amid strong demand for premium handsets where the touch-and-feel experience is crucial for customers before purchasing, say experts. Offline stores are also offering a bouquet of financing options such as no-cost monthly instalments, paper-based financing, and GST credit, along with some headroom for negotiation in the final price.

Chinese smartphones rely on Reliance counters for better India presence

Chinese smartphone firms are increasingly relying on Reliance Retail s distribution arm to reach stores in the hinterlands due to a slowdown in online sales. Xiaomi s sub-brand Poco has forged a strategic partnership with Jio Mart Digital to distribute its devices to around 80,000 retail stores across the country. This comes as offline retail channels accounted for 61% of sales in the first quarter of 2024, up from 56% in the previous three-month period. Xiaomi and Transsion saw the fastest growth in the quarter to March.

Chinese smartphone cos tap Reliance Retail s distribution arm to reach hinterlands, ET Telecom

Reliance Retail: The move comes at a time when the offline retail channels accounted for 61% of sales in the first quarter of 2024, according to preliminary estimates from Counterpoint Research, up from 56% in the previous three-month period.

premium handsets: Offline smartphone sales surge in March quarter as buyers seek premium feel

Rising offline sales come amid strong demand for premium handsets where the touch-and-feel experience is crucial for customers before purchasing, say experts. Offline stores are also offering a bouquet of financing options such as no-cost monthly instalments, paper-based financing, and GST credit, along with some headroom for negotiation in the final price.

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