Smartphone Sales: Rising offline sales come amid strong demand for premium handsets where the touch-and-feel experience is crucial for customers before purchasing, say experts. Offline stores are also offering a bouquet of financing options such as no-cost monthly instalments, paper-based financing, and GST credit, along with some headroom for negotiation in the final price.
Rising offline sales come amid strong demand for premium handsets where the touch-and-feel experience is crucial for customers before purchasing, say experts. Offline stores are also offering a bouquet of financing options such as no-cost monthly instalments, paper-based financing, and GST credit, along with some headroom for negotiation in the final price.
Chinese smartphone firms are increasingly relying on Reliance Retail s distribution arm to reach stores in the hinterlands due to a slowdown in online sales. Xiaomi s sub-brand Poco has forged a strategic partnership with Jio Mart Digital to distribute its devices to around 80,000 retail stores across the country. This comes as offline retail channels accounted for 61% of sales in the first quarter of 2024, up from 56% in the previous three-month period. Xiaomi and Transsion saw the fastest growth in the quarter to March.
Reliance Retail: The move comes at a time when the offline retail channels accounted for 61% of sales in the first quarter of 2024, according to preliminary estimates from Counterpoint Research, up from 56% in the previous three-month period.
Rising offline sales come amid strong demand for premium handsets where the touch-and-feel experience is crucial for customers before purchasing, say experts. Offline stores are also offering a bouquet of financing options such as no-cost monthly instalments, paper-based financing, and GST credit, along with some headroom for negotiation in the final price.