The year 2022 has been a catalyst for the creators and the brands who invested in them. With increase in the social media traffic, the creators gained a strong foothold in the market
, , Influencer Marketing, 2023, creator economy, INCA, Tiki, MX Player, influencers, Creators, social media, short video platforms, early trends 2023, industry outlook 2023
In June, ShareChat raised $255 million and reached $5 billion in valuation. Moj has grown to become a popular short video app with over three times daily active users and two times daily time spent per user compared to its nearest domestic competitor, according to the company.
The PR and communications industry is doing very well thank you. That’s the view of The Public Relations Consultants Association of India (PRCAI) CEO Deeptie Sethi. The former Ford India communications boss who was brought into lead the professional organisation after stints in the US expects the spin doctoring business to grow at a healthy 12 percent.