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Engagement and spending by the desi online gamer are increasing, while focus remains on ‘India-first content’. In-app purchases are growing at a fast pace, but are not likely to overthrow the significance of real money games for operator revenues. New Paying Gamers have Increased in Excess of 50 Per Cent The growth of new paying users (NPUs) in India has risen more than 50 per cent, and paid gamers are expected to reach 235 million by 2025, according to a recent report by homegrown global advisory company RedSeer Consulting and Indian VC fund focusing on gaming and interactive media industries Lumikai Capital. Currently, India has a total gamer user base of 425 million, including casual gamers and the paying consumers who were 80 million in 2020 and are expected to reach 95 million in 2021. The report is predicting paid gamers to grow by 25 per cent every year and to triple their number by 2025, becoming 235 million strong. On average, a paying desi gamer spends $ 16 (₹ 1,200

Mukesh kumarEssen videriAndar baharIndian gaming marketPaying gamersRedseer consultingEngagement manager mukeshFirst content leadsTeen pattiDriving engagementEngagement and spending by the desi online gamer are increasingHile focus remains on india first content in app purchases are growing ata fast paceUt are not likely to overthrow the significance of real money games for operator revenues new paying gamers have increased in excess 50 per cent growth users npus india has risen more thanNd paid gamers are expected to reach 235 million by 2025Ccording toa recent report by homegrown global advisory company redseer consulting and indian vc fund focusing on gaming interactive media industries lumikai capital currentlyNdia hasa total gamer user base of 425 million