Shoshana Eilon News Today

Influencer marketing firm ThoughtLeaders is seeking to set itself apart with a keen focus on data. While the Tel Aviv-headquartered company helps brands plan influencer campaigns and reps creators for sponsorships — like any standard agency — it has concurrently developed a data platform called Sponsorship Intelligence (SI). SI serves both of the aforementioned arms of its business, and is vended as a subscription to the industry at large. “The majority of our revenue comes from the cam...