Side Hobbies News Today

Mountain rope, along with two other brands that they acquired over the years. its their consistent quality that has the old timers coming back. and the way they reach some of these customers hasnt changed a lot over the years. >> a lot of our industry isnt necessarily on the web yet. were a little bit behind with the farmers and ranchers. some of them dont even have internet service. so we really wanted to have a nice catalog. we wanted to have our name be out there. >> cowboy cordage has been a...

Back and the way they reach some of their customers hasnt changed. >> a lot of our industry isnt necessarily on the web yet. were a little bit behind with the farmers and ranchers. some of them dont even have internet service. so we really wanted to have a nice catalog, we wanted to have our name out there and pull the brands together. >> but cowboy cordage has attracted new business by constantly updating and growing. first up, their marketing. the internet has opened them up to a whole new cus...

Customers hasnt changed a lot over the years. >> a lot of our industry isnt necessarily on the web yet. were a little behind with the farmers and ranchers. some dont even have internet service. we really waned ewanted to hav catalog, have our name out and pull the brands together. >> theyve attracted new business by constantly updating and growing. first up, their marketing. the internet opened them up to a whole new customer base. international ones. elaina, steves daughter, came on as general ...

Through it. >> whats important is trying in the first place. and reacting quickly if it doesnt work. >> we try new things, if we throw it out there, nobody likes it we stop making it. thats whats great about a manufacturer. we can make a rope, i can make five crazy rope, if the nobody wants them we wont do it again. >> marketing isnt the only department that benefitted from some thinking outside of the box. one of their most successful products was inspired by one of steves side hobbies. >> my b...

She said rounding out what the next trend will be isnt an exact science. >> some of its going to be great. some is going to be terrible. we have to market our way through it. >> whats important is trying in the first place. and reacting quickly if it doesnt work. >> we try some new things. if we throw it out there and nobody likes it, we stop making it. we can make rope. i can make five bright green crazy looking ropes. put them on the rack. if nobody wants them, we wont do it again. >> marketin...