Simon Mccrudden News Today

Mouth Breathers, Side Sleepers, Toss ‘n’ Turners, Cover Snatchers, Hot Sleepers, Doom Scrollers.

Little Black Book, ‘The Unslept’ will also appear in product films in the coming months

Australian bedding retail specialist, Forty Winks, is on a mission to help millions of sleep-deprived Australians ‘Go to better sleep’ with nearly 50% of all Australian adults reporting at least two recurring sleep issues.

Australia’s top-ranked APAC Effies Indepenent, HERO and Toyota Australia have teamed up to create a rousing new campaign celebrating the release of the All-New Corolla Cross SUV, officially launching at last month’s 2022 AFL Grand Final.

An outstanding lineup of guest speakers, all experts in branding endurance, have been announced for this year’s IPA Strategic Planning residential course, taking place at The Cullen Hotel in Melbourne from 9 - 11 October. The three-day program, hosted by Advertising Council Australia, is a uni

Akcelo has appointed Simon McCrudden as partner, group brand strategy, based in the Melbourne office, to deepen the company’s brand capability across local and international markets.

May 10 2021, 9:00 am | BY Ricki Green | 4 Comments On the back of 12 months of sustained growth from a string of agency acquisitions and new business wins including Toyota, Maybelline New York and eBay, HERO has appointed industry luminary James Greet to the newly created role of chief operating officer.   HERO was launched by Ben Lilley in 2020 after a rapid succession of agency acquisitions, integrating Lilley’s best-in-class specialist offerings into a single agency business across...

December 16 2020, 10:20 am | BY Ricki Green | 26 Comments ‘Beyond The Call’, a new Victoria Police campaign, created by McCann Melbourne, has brought a past police officer back to deliver a critical message to officers about mental health and suicide warning signs. The campaign is part of a long term partnership and behaviour change program around mental health and suicide awareness.   Late Senior Constable Laurie Fox, husband and father of two took his own life on New Year’s Eve ...

Deepfake tech used to share powerful message for Victoria Police Deepfake technology used in new campaign aimed at delivering a critical message around mental health and suicide awareness Pictured: Deepfake technology used of late senior constable, Laurie Fox Deepfake technology has been employed for good in a new campaign for the Victorian Police aimed at delivering a critical message around mental health and suicide awareness. The ‘Beyond the call’ campaign, created in partne...

Victoria Police brings officer back with deepfake technology to send message about mental health Content warning: This article discusses suicide and mental health. If you or someone you care about needs support, please contact: Lifeline 13 11 14 MensLine Australia 1300 78 99 78 Beyond Blue 1300 22 4636 December 16, 2020 3:04 Victoria Police has used deepfake technology to bring back the late senior constable Laurie Fox and deliver a message about mental health and suicide warning signs. Fox to...