Simon Ruda News Today

Nudge theory, the revolutionary theory of how governments can get you to change your behavior for your own good, is now 15 years old. How does it stand up?

Dr David Halpern, head of the UK Governments nudge unit, said the penny dropped among officials about the incoming Covid wave in a March 2020 meeting.

The authorities treated us as children to be scared into compliance, rather than citizens to be reasoned with.

Behavioural psychology was used on former British Prime Minister Boris Johnson to nudge him into wearing a mask, according ...

The head of No10s Behavioural Insights Team has told how it subliminally shamed the former prime minister into covering his face by showing him comparable world leaders doing so.

The best uncensored news, information, and analysis.

The UK Covid-19 Inquiry, set up to examine the UK's pandemic response, is consulting on the draft terms of reference until the 7th April. An independent new survey by opinion experts Yonder for grassroots organisation Recovery has revealed that...

With legally binding targets of reaching net-zero, the UK government plans on radically reducing carbon emissions by 2030. ...

EVE SIMMONS: Last week I walked into my local Sainsburys maskless. It wasnt a statement. But it began to dawn on me that I was the odd one out.

40 psychologists co-signed a letter to the Government warning of grossly unethical adverts used during the pandemic that used slogans like: If you go out and spread it, people will die.