Simone Hyde News Today

A new study from the University of California, Los Angeles, found that members of Gen Z want less sex in TV and movies, and instead prefer storylines that feature platonic relationships. The Onion asked young adults why they were such prudes when it came to their viewing habits, and this is what they said.

Tradie, the iconic brand known for undies, rugged workwear and body spray is stepping into the next great Australian territory - beer. The Incubator has launched a new campaign to introduce Tradie Beer, the brew that embodies the heart and soul of Australia. Says Ben Goodfellow, founder, Tradi

A great match for the larrikin brand.

Tradie underwear has let Aussie athletes Nick 'Honey Badger' Cummins, Danielle Scott and Charlotte Caslick loose in the forest to get super up-close-and-personal with nature in their latest spot for Tradie Bamboo via The Incubator.

Aussie underwear label Tradie's brand ambassador Nick Cummins is back on Aussie screens this week, bursting with enthusiasm about Tradie's latest bamboo no-chafe underwear collection in a new campaign via Melbourne creative agency The Incubator.