Simply Roasted News Today

Simply Roasted, the champion of lower fat, fully roasted crisps, is encouraging customers to “take five with sour cream & chive” - its newest crisp

This vegan Roast Butternut Squash and Chestnut Soup makes a delicious autumn lunch or light supper. It freezes well, too.

Crisps brand Simply Roasted, based near Norwich, is shaking up the snack market and is stocked at retailers such as Waitrose and Wasabi.

Crisps brand Simply Roasted, based near Norwich, is shaking up the snack market and is stocked at retailers such as Waitrose and Wasabi.

Jump start the new year with these quick, easy and nutritious recipes.

This vegan Roast Butternut Squash and Chestnut Soup makes a delicious autumn lunch or light supper. It freezes well, too.

How UK brands are reformulating to avoid the HFSS ad ban UK food brands are currently digesting planned government legislation coming next year which will prevent marketing and advertising of HFSS being shown on TV (pre-9pm) and online from 2022 and limit where these products can be placed in bricks and mortar stores. But the proposals are vague, and the government is yet to fully explain how it will define which foods, ingredients and formats will come under the sco...

6th May 2021 Healthy snacking start-up Mindful Snacker is looking to shake up the category with its new range of ‘better-for-you’ crisps. Called ‘Simply Roasted’, they were created in Norfolk using a patented roasting process that cost over £20m to develop. The “breakthrough technology” is said to produce a healthier snack as it is roasted rather than fried. Still made using slices of potato, the product is claimed to contain 50% less fat than traditional fried ...

  Shreddies ‘The Simple One’ Simplicity is key for Nestlé’s new Shreddies, which contain just four ingredients: wholegrain wheat, fruit purée, date syrup and “a pinch” of salt. As well as being non-HFSS, the cereal is high in fibre and boasts all green traffic lights. The supplier said the launch supported its “wider commitment to ensuring the majority of our cereals are non-HFSS by the end of 2021”.  Eat Real Healthier snacking brand Eat Real is relaunching this summer in ...

Downloads Brits have bought a veritable mountain of bagged snacks during the pandemic. They’ve tucked into almost 60,000 tonnes more than in 2019. As such, the value of crisps, popcorn, nuts and other savoury snacks has climbed by 13.1% to the dizzy height of £3.8bn [Kantar 52 w/e 27 December 2020]. That’s an extra £441.8m. And there’s good reason for this massive pile, suggests Cofresh brand manager Jon Roberts. “With cutbacks and restrictions on daily life, snacking has become the a...