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That puts flesh and blood on the data. we feel that journalism is too much of numbers, polls data, and weve lost the story. >> the sense of that aol is that it didnt have a brand image. when i want to go to the huffington post a month from now, will i have to go to the aol site first? >> no, straight to the huffington post. how will it help brand aol? why will they make that connection between huchbton post and aol? >> first of all our traffic is now combined. thats really a pretty big platform....