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X: The Brand, the Generation and Elon Musk

Twitter has unveiled a new logo and a name change to X, which reflects the companys connection to Generation X. The letter X is versatile and has been used to symbolise a range of products, from rebellion to mass-produced items. Elon Musks fixation with the X is apparent in his choice of SpaceX, Model X and X Æ A-12 (his childs name), as well as his active promotion of the letter.
New York United States Douglas Coupland Anthony Sperduti Eli Bonerz Michael Rock

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