Sizing Format News Today

Perfect bra with all those promises, this one smooths you down, this one pushes you up, its slimming, its texy, makes you feel like a million bucks. well, ladies, its all about the right fit. >> finding the right bra is the fashion equivalent of searching for the holy grail. >> reporter: a recent study says that 90 million american women, eight out of ten, are wearing the wrong sized bra. this standard sizing format has been around since the 1930s. >> cross your heart! >> reporter: now after eig...