Advertisers using Kochava will have a seamless transition into 2021
SANDPOINT, Idaho–(BUSINESS WIRE)–Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced strategic alignment with Facebook to help advertisers measure campaign performance on the SKAdNetwork using Kochava.
Facebook will provide full interoperability for advertisers that use Kochava for SKAdNetwork signaling. When choosing Kochava, advertisers will have flexibility to select from four fully configurable models that incorporate any and all custom events tracked within Kochava. These models enable advertisers to see SKAdNetwork campaign performance through the lens of the key performance indicators (KPIs) that make the most sense based on their industry or app vertical.
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Kochava and Facebook Align for SKAdNetwork Support
December 16, 2020 GMT
SANDPOINT, Idaho (BUSINESS WIRE) Dec 16, 2020
Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced strategic alignment with Facebook to help advertisers measure campaign performance on the SKAdNetwork using Kochava.
Facebook will provide full interoperability for advertisers that use Kochava for SKAdNetwork signaling. When choosing Kochava, advertisers will have flexibility to select from four fully configurable models that incorporate any and all custom events tracked within Kochava. These models enable advertisers to see SKAdNetwork campaign performance through the lens of the key performance indicators (KPIs) that make the most sense based on their industry or app vertical.
Kochava Connects Advertisers with SKAdNetwork-Ready Growth Partners SANDPOINT, Idaho (Business Wire) Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced a SKAdNetwork Certification Program for partners, which will help marketers make the best-informed decisions on growth partners they can trust using this new technological platform.
The SKAdNetwork is Apple’s answer to provide deterministic attribution, while protecting the privacy of individual users. Marketers will need to use a mobile measurement provider like Kochava to maximize the value of their SKAd enabled campaigns and effectively interpret its insights into actionable intelligence for measurement and optimization.
Kochava has been closely collaborating with media partners to develop a set of criteria and minimum requirements for data collection and interpretation of SKAdNetwork data sets as part of a certified partnership. Certification through the progr