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Brand Studio Lifestyle (BLS) reported a 132% YoY growth in October, shipping 43 lakh pieces, primarily Gen Z-focused styles. The company added eight lakh new customers via online channels. Despite market slowdown, 65% of BLSs revenue comes from Tier II and III cities, attributed to the growing demand for youth-centric fashion.

Brand Studio Lifestyle, the owner of popular brands like Highlander and Tokyo Talkies, has set a target of achieving a Gross Merchandise Value (GMV) of Rs 2,000 Crores by fiscal year 2024. The company is already on track to reach this goal, with its flagship brands generating an annual run rate of Rs.1900 Crores.

Started in 2015, Brand Studio Lifestyle has shown a compounded annual growth rate (CAGR) of 38% and a continuous expansion of its operations. In the current fiscal year, the company anticipates a 30%+ year-on-year growth rate from existing channels and categories and additional growth from new business initiatives.

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(BPT) - As part of its continued $30 million commitment to provide underrepresented founders with the resources, capital and community they need to level the startup playing field, Amazon Web