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December 1, 2023
While many advertisers and media buyers flock towards up and coming platforms/channels, the truth is that, when executed correctly, skippable YouTube ads contin
August 9, 2023
Google removed “in-stream” classification from the name of one of its video formats. The change comes at a time when buyers are questioning whether they can…
August 8, 2023
Google changed the name of one of its video formats to specify that the product does not only include in-stream inventory. The change comes at a time when…
May 18, 2023
YouTube introduces 30-second non-skippable ads on connected TVs, capitalizing on consumption shifts.