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And bbc will all agree is that working closely together has been a really good idea. its definitely been a collaboration — when we committed to spending over £1 billion to sport as part of this wider deal, the boss at the time was determined this would be more of a collaboration between the broadcaster and governing body. thats so interesting, i wonder, youve obviously paid a lot of money for this — do you see this as almost like a lost leader that youre hoping to convert more people to cri...