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5 innovative ways brands are making sustainability matter

Credit: Ikea In an era of continuing coverage of climate disasters, when celebrities admonish each other for single-use plastics and Greta Thunberg admonishes world leaders on behalf of an entire generation, being able to speak to sustainability has become a necessary tool in every marketerโ€™s kit. But gone are the days of preaching to a crunchy choir of off-the-grid environmentalists with little purchasing power. โ€œGen Z has zero desire to go quietly,โ€ says Jason De Turris, senior VP of ma...
Katie Klencheski Greta Thunberg Jason De Turris Smakk Studios
Source: adage.com

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