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Opinion: The experience of 'experiential retail' is not entirely positive for mall owners

From Bloomberg Opinion: Mall owners think they have a sure-fire way of turning around their beleaguered shopping malls: Do away with the shopping. But even though swapping a trampoline park for a defunct department store might seem promising, it's a risky game, Leticia Miranda writes.
United States Pierre Bossier Coresight Research Sears Department Penn Entertainment Inc Kohan Retail Investment Group

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