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As UGC gets a pandemic bump, brands need to leverage customer content now

As UGC gets a pandemic bump, brands need to leverage customer content now Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows Chris Wood on May 7, 2021 at 9:39 am More Driving brand awareness and conversions through user-generated content isnโ€™t a new tactic for digital marketers, but those methods are finding new levels of success during the COVID-19 pandemic. For example, Canadian manufacturer Calego, maker of iFLY lug...
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Leveraging customer content, old martech myths: Thursday's daily brief

Plus, submit your session pitch for our fall MarTech event Kim Davis on May 6, 2021 at 10:00 am More Marketing Landโ€™s daily brief features daily insights, news, tips, and essential bits of wisdom for todayโ€™s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and hereโ€™s another thing having a moment in the spotlight. User-generated content, or UGC. That can mean anythi...
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