Soar Running News Today

SOAR Heads to Sweden For FW21 Performance Capsule: Get cozy for your chilly winter runs.

Share this article For years, the world of running has been an industry dominated by the same handful of brands. A recent study showed that in the U.K. alone, 45% of the country’s running-related purchases were made from either Nike or adidas. In the U.S., meanwhile, Brooks enjoys a 25.6% market share, alongside the likes of New Balance, Saucony and ASICS. And in the professional running sphere, you’ll struggle to see anything other than Nike’s Air Zoom Alphafly NEXT% or the adidas Adizer...