Promoted from Shutterstock By Jenni Baker-01 April 2021 21:54pm The power of purpose panel discussion is available on demand via The Drum s Digital Transformation Festival website
Brands are increasingly expected to drive marketing messages forward with purpose at their heart - but how can they achieve this authentically to drive an emotional connection with audiences?
According to Harvard Business Research, 64% of consumers say that when they connect with a brand, it’s generally because of a shared value. Now, because of that, it’s not surprising that 70% of CMOs see that having purpose in their marketing messages is a key priority.