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POLITICO Playbook: Biden s big bet on Afghanistan

POLITICO Playbook: Biden s big bet on Afghanistan
politico.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from politico.com Daily Mail and Mail on Sunday newspapers.

The power of brand communication with purpose

Promoted from Shutterstock By Jenni Baker-01 April 2021 21:54pm The power of purpose panel discussion is available on demand via The Drum s Digital Transformation Festival website Brands are increasingly expected to drive marketing messages forward with purpose at their heart - but how can they achieve this authentically to drive an emotional connection with audiences? According to Harvard Business Research, 64% of consumers say that when they connect with a brand, it’s generally because of a shared value. Now, because of that, it’s not surprising that 70% of CMOs see that having purpose in their marketing messages is a key priority.

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