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Understanding modern masculinity – the new narratives shaping male identity and behaviour – Campaign Brief

A new research report from 72andSunny and CrowdDNA’s New Narratives series identifies the cultural shifts in how men think, behave and identify in today’s world, and how brands can best engage with them. Alex Houghton, strategy lead at 72andSunny, explains... New Narratives: Mapping Modern Mas
Troye Sivan Tom Ford Alex Houghton Mapping Modern Masculinity Solo Man

SOLO women help celebrate 50 years of an Aussie icon in newly launched campaign via TBWA

Iconic Solo soft drink is celebrating its 50th birthday by creating its first campaign via TBWA, featuring “Solo Women” joining in the adventure sports which made the brand famous through the 70s and 80s. Generations of moustache and mullet-wearing Solo men have helped the drink become one of
United States Lauren Fildes Adam Demos Joel Creasey Iconic Solo Chloe Mills

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Richard Leakey — a giant among students of human orig...

Famed paleoanthropologist and ecological and environmental warrior Richard Leakey died on the second day of 2022. His legacy lives on in the people he inspired and the environmental campaigns he helped ignite. Famed paleoanthropologist and ecological and environmental warrior Richard Leakey die...
Free State South Africa United States United Kingdom North West Nairobi Area

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