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May 5, 2021
At its 2021 NewFronts presentation, the platform said its 2018 decision to push into original programming “has been one of our biggest achievements” for driving traffic to its Discover feed. According to Snapchat, in the latter half of 2020, 85% of the U.S. Gen Z population tuned in to at least one of its 128 original shows. Across the whole year, more than 400 million people watched its originals and shows from Snapchat’s publisher partners, it added. Originals Snapchat highlighted as ...
March 4, 2021
Jon Kopaloff/Getty Images; Sebastian Reuter/Getty Images As many Hollywood firms stagnated amid COVID-19 shutdowns, soaring social content like the Snapchat series Will From Home has kept the company in the fast lane. Last year in early March, just as it was becoming clear that the U.S. wouldnt be able to avoid a COVID-19 lockdown for much longer, executives at Westbrook Media began to discuss backup plans. The digital arm of Will Smith and Jada Pinkett Smiths fledgling multimedia firm had sta...
January 28, 2021
YOUTUBE Ryan Doesnt Know will feature the Deadpool star trying his hand at new skills like ice sculpting, latte art and axe throwing. Like many American who have been stuck at home amid the ongoing coronavirus pandemic, Ryan Reynolds is using his free time to learn some new skills. The Deadpool actor and his Maximum Effort shingle have teamed up with Will Smiths Westbrook Media to launch Snapchat series Ryan Doesnt Know, in which hell learn new crafts with the help of experts in their fields....
January 28, 2021
Ryan Reynolds Announces New Snapchat Show, First Trailer Released ✖ Ryan Reynolds has become a pretty prolific multi-hyphenate in the entertainment industry, serving as an actor, producer, and advertising whiz on a multitude of projects. On Thursday, it was announced that Reynolds can list a new title to that list -- Snapchat star. Westbrook Media and Snap Inc. have officially announced Ryan Doesnt Know, an upcoming series that will be available to watch exclusively on Snapchat. The series i...
December 15, 2020
Liza Koshy Signs Overall Deal With Jada And Will Smith-Founded Westbrook Inc. Breakout Jada and Westbrook Inc. Koshy, who amassed 18 million subscribers on the strength of her comedic YouTube sketches, has subsequently segued into the scripted space with her YouTube Original sitcom, Westbrook Studios, while the company’s digital division, Westbrook Media, will support her digital and social content output, as well as brand campaigns, Deadline reports. (Westbrook also furnishes social med...