Liza Koshy Signs Overall Deal With Jada And Will Smith-Founded Westbrook Inc.
Breakout
Jada and
Westbrook Inc.
Koshy, who amassed 18 million subscribers on the strength of her comedic YouTube sketches, has subsequently segued into the scripted space with her YouTube Original sitcom,
Westbrook Studios, while the company’s digital division,
Westbrook Media, will support her digital and social content output, as well as brand campaigns,
Deadline reports. (Westbrook also furnishes social media management, brand incubation, and operates a direct-to-consumer business called
Good Goods).
“I’m thrilled to continue creating and cultivating my relationship with Westbrook as we take our partnership to the next level,” Koshy told