How lockdown has changed underwear: Women ditch shapewear and push-up bras But sales of sports bras have risen as women chose comfort over curves
about an hour ago
It’s safe to assume that Caitlin Moran spoke for many women when she detailed the glorious feeling that a woman experiences when she comes home after a day out in the world, removes her bra and flings it off for the evening (it’s also a measure of a good friendship, she notes, if you can do the same in a pal’s house).
Bras – and their similarly uncomfortable bedfellows, shapewear – have been designed to hoik, smooth, constrict, suppress and otherwise manipulate the female form into creating a pleasing silhouette. Something that – insert heavy air quotes here – makes clothes fit better. A way, in other words, for women to present their best, perkiest, curviest selves to the outside world. And now, it seems we are finally cracking open a crucial question: pleasing to whom?
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