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Do you really need a 'sleep bra'? I tried one to find out

Marks & Spencer launches a must-have sleep bra and shoppers are going wild for it

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M&S' new Flexifit Sleep Bra is a comfortable wardrobe essential

After M&S noticed that sleep related searches more than doubled on its website last year and that women s sleepwear sales were also up over 150%, it decided to extend its offering to include a special bra designed to be worn while you slumber – a first for the brand. The bra couldn t sound comfier, thanks to its breathable cotton-blend fabric that moves with you and promises to feel super soft against your skin. Whether you want some gentle support at night or simply fancy slipping on a comfy bra for relaxing at home in your PJs or loungewear, this new launch sounds ideal.

The outfit of 2020 you may already have

The outfit of 2020 you may already have purva@khaleejtimes.com Filed on December 24, 2020 2020 will go down in history as the year we spent in pyjamas. The sales for sleepwear went up the roof, as we stayed at home and chose #comfortwear over everything else. Indoor glamour (think: silk-satin PJs) got a new meaning, as we attended to chores and, at the same time, stayed Zoom-call ready. As we reach the end of the year, it’s time we declared PJs as the outfit for 2020. PJs, an isolation outfit, that sold like hotcakes Sensing a growing demand for PJs, Sameeksha Ahuja and Salima Lakdawala launched their brand SleePJs Luxury Sleepwear earlier in the year. “We saw a rise in our sales. A big chunk of people worked from home as they managed chores, kids and family time, their choice of attire saw a shift to something casual and comfortable,” the duo says. SleePJs was quick to launch the website as the pandemic hit and they received a lot of orde