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The woman who turned M&S into Britain's bra empire

Marks has got its Sparks back - thanks to its lingerie! Gen Z go wild for M&S knickers and bras after brand innovated with bum-boosting shorts, period pants and on-trend sets

The British company is now attracting a younger audience, particularly with its underwear ranges, and the demand has helped fuel its 9.4 per cent jump in revenues, reported The Telegraph.

I tried M&S's new £15 'Bum Boosting Shorts' - I was both mesmerised and horrified

M&S launch a pair of 'Bum Boosting Shorts' that will give you a BBL

Does my bottom look big in this? Good! M&S launches its £15 padded pants tomorrow. JULIA LAWRENCE put them to the test... and found they made her 50-something bum look decades younger

Miracle, ion-charged, peptide boosting, correction serum with Vitamin K-infused goji berries and bee venom? Oh yes, slap it on. I ll give anything a go.

How to find the perfect bra that will make you look slimmer

Over 80 per cent of British women wear ill-fitting or incorrectly sized bras, increasing their risk of a musculoskeletal injury

M&S summer dresses and jackets to snap up right now for SS24 occasion and holiday fashion

Bargain alert! The budget bralette perfect for us bigger busted gals

I thought I was having heart attacks... You'll never guess what was REALLY happening

MARY GOLD: In the space of about six months, my chest pain went from being an occasional pang to being pretty constant. It would strike in the centre of my chest most days - a sharp, stabbing sensation.

Best underwear solutions for partywear women over 50 from an expert

A 50-something style expert explains the best underwear solutions for partywear women over 50 to help you feel your most confident